Shubhangi Dash — Brand & Digital Marketer

A1

Collaboration: Titan Stellar × Astrophotographers

TitanCollab StrategyLaunch Film

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Challenge

Launch Titan Stellar — a one-of-a-kind, celestial-inspired watch collection — in a way that proved the astronomy story instead of just claiming it. On social, category launches get scrolled past; this one had to earn belief from communities far beyond watch buyers.

Approach

I strategised and managed the collaboration end to end: partnering celebrated astrophotographers to shoot the watches against real skies of the world — star fields, deep-sky vistas, even the northern lights. Every frame doubled as proof of craft, turning product photography into sky-stories the astronomy community wanted to share, and giving the brand's social calendar a launch narrative no competitor could copy.

Results

A first-of-its-kind launch that gave Stellar authentic community roots and fresh audiences, feeding the campaign that lifted Share of Voice by 10%, drove 20M+ impressions, and went on to sweep E4M, IBA and IDMA honours.

1stOf its kind launch

+10%Share of Voice

20M+Impressions

100%End-to-end ownership

🎬 the launch film — watch the skies do the selling

A2

Cross-category reach: Titan Automatics × Ranveer Brar

TitanCategory LaunchCAT-A Celebrity

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Challenge

Launch Titan Automatics — an entirely new category for the brand — and make "precision engineering" mean something to audiences who don't follow watchmaking, by carrying the story across lifestyles instead of spec sheets.

Approach

The insight: precision meets style in more crafts than one. I selected celebrity chef Ranveer Brar as the face — his calibre in the kitchen mirroring the calibre inside the watch — and managed the film end to end: celebrity selection and alignment, concept and shoot coordination, through to the multi-platform social rollout.

Results

A new category landed with a cross-category audience: the film became the launch anchor for Automatics across social and retail touchpoints, extending the celebrity-film programme that lifted Share of Voice and Top-of-Mind by 10%.

NewCategory launched

CAT-ACelebrity film

+10%SOV & TOM

🎬 the launch film — precision, plated

D1

YouTube from zero: Tradyl's positioning engine

TradylChannel LaunchEducational Series

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Challenge

Tradyl — a fashion-export startup selling to global buyers — had a positioning story but no video presence to carry it. Buyers needed to be educated on sourcing, and the brand needed authority it couldn't yet buy with ads.

Approach

I launched the YouTube page from scratch and built an educational content series designed to strengthen Tradyl's positioning — with every video engineered to work three times over: on the channel, as newsletter content, and on screens at industry conferences. I owned it end to end — concept, scripting, shooting and editing.

Results

A repeatable content engine that gave sales and marketing ready-to-use assets, sharpened how buyers understood the brand, and put a face on Tradyl in rooms — and inboxes — where it mattered.

0→1Channel launched

3-wayReuse: social · newsletter · conferences

100%Concept → shoot → edit

🎬 from the series — shot, scripted & edited by me

D2

The prime ad: performance marketing at Tradyl

TradylMeta & Google AdsLead Gen

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Challenge

Build awareness and generate qualified leads for a young B2B brand — where every rupee of ad spend had to work the full funnel, from first impression to sales conversation.

Approach

I created the introductory ad that anchored every performance campaign — concept to edit — then ran it myself across Meta and Google, managing account structure, targeting and optimisation on a ₹10L monthly budget. One hero asset, deployed everywhere awareness and leads were bought.

Results

The film delivered 10+ qualified B2B leads and — bigger than the number — surfaced demand we hadn't planned for, opening an entirely new line of business: B2B for small businesses.

₹10LMonthly ad budget

10+B2B leads from one film

NewBusiness line opened

🎬 the introductory ad that ran across every campaign

D3

Performance creatives for every platform

TitanCreative Ops₹1Cr Budgets

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Challenge

Keep one brand voice across wildly different formats, specs and audiences — a Spotify audio companion, a newspaper full-pager, an Amazon storefront and a Meta feed all have different rules, and all had to feel unmistakably Titan.

Approach

I managed the end-to-end creation of all campaign creatives — briefs, agency direction, adapts and approvals — for campaigns with budgets up to ₹1Cr, spanning Meta, Google, Spotify, Pinterest, Inshorts, TOI, lifestyle magazines and every major e-commerce platform.

Results

Consistent, platform-native creative at scale — with Amazon the standout, where Titan ranked top of the category. A sample of the real creatives is filed below.

₹1CrCampaign budgets

8+Platforms covered

TopTitan rank on Amazon

Titan newspaper ad — print — newspaper campaign ad (25×16 cm)

e-commerce — Amazon brand store

Titan Stellar Unity Watch ad — digital ad — the Unity Watch launch

Titan Automatics emailer — CRM — Titan Automatic emailer

I1

Roadblock launch: the glamour watch of Summer 2025

Titan₹30L BudgetMacro → Nano

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Challenge

Launch a new glamour collection loudly enough to own the season — and make one hero watch the accessory every woman wanted for Summer 2025, across very different kinds of buyers.

Approach

I built a full-blown influencer roadblock on a ₹30L budget: macro faces for mass reach, micro creators matched to each use case, and nano voices for close-to-home trust — all timed to land together, so for one moment the feed felt like the watch was everywhere you looked.

Results

30M impressions, 20K new followers on the account, 10K link clicks to shop — and the hero watch sold out.

30MImpressions

+20KFollowers

10KLink clicks

Sold outHero watch

🎬 the roadblock in the wild

I2

Festive playbook: UGC-first, regionally fluent

TitanUGC StrategyVernacular Creators

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Challenge

Festive season is when every brand shouts at once — and India doesn't celebrate one festival, it celebrates dozens, each with its own language, look and buying moment. Generic festive content gets ignored.

Approach

I drafted a multi-layered strategy: UGC content headlining the page, tuned to each regional festival; macro creators amplifying the big moments; and a non-collab vernacular creator plan bringing authentic local voices into the mix without a formal partnership layer.

Results

A festive presence that felt native in every region it showed up in — real people's content leading the page, with creator support scaled by moment rather than one national blast.

UGCHeadlining the page

3-layerUGC · macro · vernacular

RegionalFestival-by-festival

S1

Titan.co.in: daily merchandising, end to end

TitanSite MerchandisingLanding Pages

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Challenge

Keep an entire watch catalogue shoppable and discoverable every single day — while new collections kept arriving, each needing a home worth landing on.

Approach

I owned the daily BAU across titan.co.in: product listings, SEO, banners, A+ content, FAQs and blogs for all watches — plus dedicated landing pages for specific collections, managed end to end from structure and copy to go-live.

Results

Campaign pages held a 3% average CTR with bounce contained at 28% — and collections like Titan Automatics got destination pages that are still live and selling today.

DailyBAU ownership

3%Avg. CTR

28%Bounce rate

Titan Automatic A+ content — daily BAU sample — the everyday engine — A+ content, listings & banners

🔗

One of my collection pages, built end to end — still live:

Visit the Automatics page ↗

S2

SEO that sells: Tradyl → Desiqlo

Tradyl / DesiqloOrganic GrowthKeywords & Linking

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Challenge

A startup can't rent attention forever — Tradyl needed a pipeline of buyers that didn't switch off the moment ad spend did.

Approach

I applied SEO fundamentals across the whole site — content optimisation, keyword tracking, and on-page & off-page linking — page by page, so organic search became a channel rather than an afterthought.

Results

Organic grew into a steady salesperson: 5–10 B2B orders now arrive every month through organic search alone, on a site that lives on today rebranded as Desiqlo.

5–10B2B orders / month, organic

5×Organic traffic

LiveStill ranking today

See the live site — desiqlo.com ↗

the work outlived the brand name ✨

B1

Wear Your Story: Titan's next-decade narrative

TitanBrand Narrative6-Month Project

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Challenge

A 40-year-old brand needed more than a campaign — it needed the story it would tell for its next decade. One narrative that every future launch, film and collection could live inside.

Approach

A six-month project I was involved in from first ideation to every creative and its production: shaping the "Wear Your Story" identity and bringing it to life through headliners whose journeys ARE the story — Vikrant Massey, PV Sindhu and Gukesh — each film making the watch a keeper of the wearer's story, not just time.

Results

The narrative landed: 50K new followers through the campaign arc, and the Vikrant Massey film drew widespread industry appreciation — giving Titan a platform it can build on for years.

6 moIdeation → production

+50KFollower growth

3Headliner films

AcclaimedVikrant film, industry-wide

🎬 the headliner films — Vikrant Massey, PV Sindhu & Gukesh

B2

Gift Off Time: naming a season, saving the stores

TitanIdentity DesignPersonal Project

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Challenge

Every sale period arrived nameless — so every store dressed itself from scratch: fresh visual merchandising, endless stickering, no identity carrying over from one sale to the next.

Approach

A personal project I pitched and built: coining "Gift Off Time" — gifting, % off and timekeeping in one name — then designing the identity unit around it, a gold watch tied up as a gift bow that works across stores, print and digital without redressing.

Results

One name and one unit for every sale window — cutting visual merchandising work and store stickering overload by 20%, while giving the sale season an identity shoppers now recognise.

−20%VM & stickering workload

1 nameEvery sale period

MineCoinage → unit design

Gift Off Time identity unit — the identity unit — a watch, gift-wrapped in one mark

01

Titan Stellar 2.0 — the award sweep

TitanIntegrated Campaign5× E4M · IBA · IDMA

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Challenge

Position Titan Stellar — a niche, astronomy-inspired collection — as a culturally relevant launch that could cut through a crowded festive watch market and earn attention beyond category buyers.

Approach

Built a full-funnel integrated campaign across digital, influencer, print, retail and e-commerce. Engineered a first-of-its-kind collaboration with Astrophotographers India to give the launch authentic community roots, amplified through experiential events and CAT-A influencer content.

Results

The campaign swept industry recognition — 5 AIM E4M Maximise awards, an IBA and an IDMA — while lifting brand Share of Voice and driving measurable sales contribution from campaign platforms.

7Industry awards

+10%Share of Voice

20M+Impressions

02

Celebrity films that moved Share of Voice

TitanBrand Films₹1Cr Budget

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Challenge

Keep a heritage watch brand top-of-mind with younger audiences in a market where celebrity content is everywhere — and mostly forgettable.

Approach

Aided end-to-end creation of 7+ celebrity brand films with talent including Sobhita Dhulipala and PV Sindhu — from concept and scripting alignment to shoot coordination and multi-platform rollout across Meta, Google, print and retail screens.

Results

Boosted brand Share of Voice and Top-of-Mind awareness by 10%, with films becoming anchor assets for seasonal campaigns across every channel.

7+Celebrity films

+10%SOV & TOM

₹1CrBudget managed

03

100K new followers: rebuilding Titan's social engine

TitanSocial & Influencer200+ Creators

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Challenge

Titan's social presence was steady but not growing — content wasn't riding culture, and the brand had zero presence on emerging discovery platforms.

Approach

Revamped the content strategy around trending topics and creator-led formats, activating 200+ influencer partnerships including CAT-A talent. Launched the brand from scratch on Pinterest and Twitter/X to capture new, high-intent audiences.

Results

+100K Instagram followers and +35% engagement. New platforms contributed 10% of total campaign impressions, expanding reach across key demographics.

+100KIG followers

+35%Engagement

200+Influencers

2Platforms launched

04

15+ integrated campaigns, 8+ agencies, one operating system

TitanCampaign OpsOmnichannel

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Challenge

Run always-on integrated campaigns across digital, influencer, print, retail and e-commerce — with 8+ agencies and cross-functional stakeholders who each moved at their own pace.

Approach

Led end-to-end execution of 15+ campaigns: creative content for Meta, Google, print, interactive landing pages, Amazon and Flipkart. Built weekly plan-vs-actual tracking and standardized reporting templates — later adopted across other Titan brands. Owned retail and e-comm go-live readiness: asset delivery, approvals, timelines.

Results

+32% sales from campaign platforms, 3% average CTR, 28% bounce rate — and a repeatable campaign playbook the wider organization now runs on.

+32%Platform sales

3%Avg. CTR

28%Bounce rate

8+Agencies led

05

Events & collabs: 20M impressions of earned attention

TitanExperientialPartnerships

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Challenge

Expose a legacy brand to fresher audiences without diluting equity — attention had to be earned, not just bought.

Approach

Orchestrated 8+ major brand events end-to-end, and ideated cross-brand collaborations: Titan × Louis Philippe, Titan Stellar × Astrophotographers India, and Titan × Trailblazers — each engineered to borrow a new community's credibility.

Results

Event attendance up 20%, with 20M+ earned media impressions significantly lifting brand visibility among new audience segments.

8+Brand events

+20%Attendance

20M+Media impressions

06

Tradyl: building a growth engine from zero

TradylFull-Funnel GrowthB2B Startup

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Challenge

An early-stage fashion-export startup with no digital marketing function, minimal reach, and a website that wasn't converting.

Approach

Owned every digital channel solo: created 200+ content pieces (shot, edited, written, posted) across Instagram, Facebook, YouTube, LinkedIn and TikTok. Ran on-page SEO, keyword strategy and link building. Managed Meta + Google conversion campaigns at ₹2L/month, and revamped site merchandising with trend-led homepage creative.

Results

Reach grew 20×, website traffic +70%, organic traffic 5×, sales 3×, social engagement 12×, bounce rate cut by 50% — with paid social driving 20% of monthly sales.

20×Reach growth

5×Organic traffic

3×Sales

−50%Bounce rate

I turn "just scrolling" into "just sold out."

My best work, one feed

The case files

Collaboration: Titan Stellar × Astrophotographers

Challenge

Approach

Results

Cross-category reach: Titan Automatics × Ranveer Brar

Challenge

Approach

Results

YouTube from zero: Tradyl's positioning engine

Challenge

Approach

Results

The prime ad: performance marketing at Tradyl

Challenge

Approach

Results

Performance creatives for every platform

Challenge

Approach

Results

Roadblock launch: the glamour watch of Summer 2025

Challenge

Approach

Results

Festive playbook: UGC-first, regionally fluent

Challenge

Approach

Results

Titan.co.in: daily merchandising, end to end

Challenge

Approach

Results

SEO that sells: Tradyl → Desiqlo

Challenge

Approach

Results

Wear Your Story: Titan's next-decade narrative

Challenge

Approach

Results

Gift Off Time: naming a season, saving the stores

Challenge

Approach

Results

Titan Stellar 2.0 — the award sweep

Challenge

Approach

Results

Celebrity films that moved Share of Voice

Challenge

Approach

Results

100K new followers: rebuilding Titan's social engine

Challenge

Approach

Results

15+ integrated campaigns, 8+ agencies, one operating system

Challenge

Approach

Results

Events & collabs: 20M impressions of earned attention

Challenge

Approach

Results

Tradyl: building a growth engine from zero

Challenge

Approach

Results

How I work

Strategy before spend

Stories people join

Numbers or it didn't happen

Plot twist: I'm the creator too

Sample reels 🎬

Recognition

5× AIM E4M Maximise Awards

IBA Award